Explore the TRU1 Collection

About the Collection

What’s the inspiration behind the truLOCAL brand? Well, you know we love local. When you buy from local merchants, whether you source food, clothing, décor, or more from small local shops, someone in your community does a little happy dance. Supporting local means the dreams of people in your community are coming true - and we think that’s pretty special! Get the truLOCAL  you've been waiting for and be one of the first to show off your love for supporting the local community.